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Leading Business Certificate Program

Enormous potential exists when leaders possess strong business acumen. Unfortunately, as many leaders grow in the organization due to their subject matter expertise, they lack strong fundamentals in business finance, growth, marketing, operations, and strategy.

This is particularly true for Small Businesses and Established Entrepreneurs, as they share one thing in common - they are fiercely independent! They started the business to have the freedom to do things their way, to work with who they wanted, when they wanted, and gain financial freedom.

But over the years, they fell into the 'owner's trap', where the business becomes too reliant on their presence. As a result, business slows when they owner is away, revenue plateaus, and most important, the business is never sellable. The goal is to build a business that can stand on its own two feet, less dependent on the owner, and regain your freedom!

Big Sky Way's Leading Business Certificate Program provides research-based strategies and skills for developing business savvy leaders. Our goal is to help leaders and leadership teams bring greater business value to their organization.

Join the waitlist and we'll keep in contact.

In this certificate program you will:

  • Benchmark overall company health and valuation
  • Explore different types of recurring revenue models for your business
  • Interpret income statements, balance sheets, and cash flow statements
  • Leverage scalable products/services
  • Identify your strategic focus - product leader, customer intimacy, or operational excellence
  • Benchmark customer satisfaction against the most successful companies in the world
  • Pinpoint product/service & market growth opportunities with differing degrees of risk
  • Create operational efficiencies through organizational charting, SOP's, automation, and time management
  • Identify high risk dependencies from suppliers, customers, and key employees
  • Analyze financial ratios and key performance indicators
  • Annual strategic planning & execution modeling
  • Exercise smart decision making through enterprise break-even analysis and cost-benefit analysis
  • Gain insight through cash flow budgeting and enterprise budgeting
  • Strategic analysis of competitors
  • Develop intimate understanding or your products/services, product bundling, ideal customer, value pricing, and promotional strategies

Who is this program designed for?

Senior Leadership • Business Owners • High-Potential Future Business Leaders • Established Entrepreneurs
Looking to:
  • Gain business strategy skills and common sensed Main Street business acumen
  • Improve overall business acumen in Finance, Strategy, Operations, Growth, & Marketing
  • Overcome business owner personal dependence and escape the ownership trap
  • Grow beyond being a Subject Matter Expert and influence organizational effectiveness
  • Increase personal freedom from the business
  • Increase value of the business and future sellability

Build your Leadership Business Acumen

Schedule & Tuition

All times are from Fridays 11:00 AM to 1:00 PM (MST). Lectures are delivered live online.

SPRING COHORT: MARCH 31 APRIL 7, 14, 21, 28 May 5, 12, 19, 26 JUNE 2, 9, 16, 23, 30 JULY 7
TUITION $3,497.00 (30-Hour Advanced Certificate)


  • CERTIFICATE: Upon successful completion, participants will receive a joint Workforce Development Certificate from Big Sky Way and Dawson Community College; A Montana University System.
  • RESOURCE PLATFORM: LIFETIME ACCESS to the Leading Business resource platform, access to all content covered in class + MORE! Pre-recorded presentations, course manuals, scripts, and exercises.
  • COACHING: 1 Performance Coaching Session
  • WORKSHEETS: 16+ Ready to use Worksheets
  • VALUE BUILDER SYSTEM PLATFORM: 1 YEAR ACCESS including tutorials, activities, and strategy mapping
  • ASSESSMENTS: Annual Value Builder Score™ (business valuation), PREScore™ (readiness to sell business) and Freedom Score (financial readiness to exit business)
  • eBOOK: Built to Sell: Creating a Business That Can Thrive Without You
  • CONTENT: Weekly Built to sell Radio Podcast, Monthly article on building company value, and Quarterly webinar on building company value
  • FINANCIALS: 1-Years Accrual Financial Statements & Ratios using your most recent financials 

Good to know 

  • This program will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • Upon registration completion, you’ll receive a welcome email with program instructions. 
  • Three weeks prior to the course you will receive specific instructions on completing your personalized assessment and a zoom link to join the program. 
  • Due to limited seating in each class, all registration purchases are final.

Meet your instructor

Dr. Eaton holds advanced degrees in business, psychology, and education leadership, and undergraduate degrees in business, psychology, and psychotherapy. Growing up on a large corporate farm and ranch gave Dr. Eaton a running start on all things small business management. After leaving, he has spent most of his career working in, or with, small and medium sized businesses. Inspired by his background in agriculture, Dr. Eaton finds great joy in weaving Big Sky principles into the complexities of the 21st century organization.

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