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The Founder of Vimeo, CollegeHumor.com, BustedTees, and TeePublic on Building Valuable Companies

Built to Sell Radio is a weekly podcast for business owners. Each week, we ask a recently cashed out entrepreneur why they decided to sell, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life. 

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May 18, 92 minutes.

Josh Abramson has an impressive track record of building valuable companies. In 1999 Abramson started CollegeHumor.com, and before he could even graduate, Abramson received an offer of $9 million for the website. Abramson went on to start the popular video-sharing website Vimeo and apparel company BustedTees.com, selling his collection of companies to Barry Diller’s IAC/InterActiveCorp for a reported $20 million in 2006. 

After a short stint spent reporting to Diller, Abramson left IAC and started TeePublic, an innovative online marketplace that serves as a platform for artists and designers to showcase and sell their distinctive designs on a wide range of products, including t-shirts and hoodies. 

With Abramson at the helm, TeePublic grew to $41 million in revenue and $4.5 million in EBITDA before he decided to sell to RedBubble in a $41 million deal, $36 million of which was in cash. In this episode, you’ll discover how to: 

  • Master the art of cultivating a fanatical audience. 
  • Learn how to dodge a lengthy earn-out.  
  • Leverage SEO to drive organic traffic. 
  • Avoid overplaying your hand when negotiating with a potential acquirer.  
  • Accelerate the acquisition process.  

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