In 2007, Laura Roeder started selling online courses on how to market through social media. Her courses gained popularity, resulting in Roeder growing an email list of around 70,000 people. Inspired to further serve her customers, she decided to create a social media scheduling software.  

In 2014, MeetEdgar was born. It was one of the first social media planning tools that allowed you to schedule your social media content. Piggy backing off the list she had built from her online course business, the company hit $1 million in recurring revenue in only 11 months.  

But the early success began to slow, and the business hit a plateau.   

Growing tired of the day-to-day and uninspired to grow her business, Roeder decided it was time to sell. She sent out a cold email advertising her company to twenty potential acquirers. Her outreach garnered a lot of attention, ultimately resulting in MeetEdgar being acquired by Sureswift Capital in 2021 for a...