In 2007, Laura Roeder started selling online courses on how to market through social media. Her courses gained popularity, resulting in Roeder growing an email list of around 70,000 people. Inspired to further serve her customers, she decided to create a social media scheduling software.
In 2014, MeetEdgar was born. It was one of the first social media planning tools that allowed you to schedule your social media content. Piggy backing off the list she had built from her online course business, the company hit $1 million in recurring revenue in only 11 months.
But the early success began to slow, and the business hit a plateau.
Growing tired of the day-to-day and uninspired to grow her business, Roeder decided it was time to sell. She sent out a cold email advertising her company to twenty potential acquirers. Her outreach garnered a lot of attention, ultimately resulting in MeetEdgar being acquired by Sureswift Capital in 2021 for a...
MINDFULNESS: Take a couple minutes to listen to learn a few ways to relax and destress.
Do You Know What TRUST is Based On? Take 3 minutes to find out!
CREDIBILITY: Competence on the subject. Content expert.
RELIABILITY: Dependable and consistent. Provides follow through.
INTIMACY: Emotional closeness. Displays empathy. Approachable.
Today we're talking about Motivation. 2 Factor Theory Satisfaction vs. Dissatisfaction
Today's #WednesdayWords topic is Situational Leadership
FLEX IT! Sometimes you just need to flex your style to a unique situation. This will help you be more effective in where you place your energies.
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DO YOU HAVE WHAT IT TAKES TO PRODUCE A HIGHLY EFFECTIVE, COHESIVE TEAM?
Based on the bestselling book “The Five Dysfunctions of a Team” by Patrick Lencioni, The Five Behaviors of a Cohesive Team™ is a model and development program that guides intact teams through the journey to improve in five areas that are key to productive team dynamics.
Today’s top organizations understand the importance of having highly cohesive teams, where all team members intentionally move in the same direction.
Cohesive teams are the ultimate competitive advantage
Teamwork is the ultimate competitive advantage because it is so powerful and so rare. A high-functioning team can achieve its potential, resulting in a healthier, more productive organization. Additionally, improving...